Every candle holds something unique in it. They can change the look of a room in a minute, create a mood, and bring a calm vibe with the snap of a finger. Before consumers can light that wick, they are presented with a first look at your product packaging.
Custom candle packages are about saving the candles and the story behind your product. How do you ensure that your packaging is different, your unboxing experience is unique, and your brand is well represented? Let’s look at some brilliant tips from the forest package that will boost your sales!
Use Simple Designs
Sometimes, less is more. A calm, simple design with smooth lines, gentle shades of colors, and ornate font might help your candles look posh and expensive. Just picture matte black boxes with gold typeset or cream-white boxes with thin golden lines along the logo. This strategy not only looks luxurious but also fits consumer expectations, as consumers prefer clean and simple designs.
Go Green and Gorgeous
Many people focus on environmentally friendly products, and using natural motifs can signal the company’s environmental responsibility. Think about recycled kraft paper, bamboo boxes, or biodegradable wraps. You can even go a notch higher and include floral prints, foliage designs or earthen hues that give your candles an organic look.
Make a Bold Statement
In other cases, you have to be daring to get noticed. Eye-catching colors, geometric patterns, and illustrations help your candles stand out on the shelves. This is most effective for brands that wish to convey qualities such as creativity, playfulness and a hint of eccentricity. From a drop of watercolor to shapes and colors or a montage of brightly colored images, it is loud packaging.
Homely Packaging That Teaches a Lesson
Sometimes, little things can remind you of something. When people see the packaging design, they remember the old days. One can use soft pastel colors, old-school fonts, and even illustrations in the old style to achieve this aesthetic. You can use an old apothecary jar with a wax-sealed tag or a tin candle with a conventional and elegant design. Apart from this, you can use aged wax seals, twine or labels to give your candles a little more of an old-world feel. It’s all about making them look like a package that has been taken out of the dust of history.
Design all your products and services.
Who doesn’t like to get something that is a little customized for them? Customizing or designing the packaging so consumers can put their names, initials, and even a message on it makes the candle unique. Gift candles are special, and when your brand can create one customized to an individual, it shows that the brand understands that every person deserves a special candle.
Beyond the Candle
Special and unique candle designs come with packaging that can be reused after the candle is used. This will include creatively designed glass jars, ceramic containers or tiny tins that customers can use to store jewelry, writing materials or small trinkets. Multi-use packaging creates value for your product and makes customers keep your brand in their homes long after the candle is over.
Storytelling Through Packaging
Candles also reveal their special stories through their smell: warm evenings, the sea, and flowers. Your custom candle package can do this by providing a visual narration. Regarding design, this means that the illustrations, patterns, and colors used on the package should be related to the scent being sold so that when customers see the package, they have a hint of what they are likely to feel when using the candle.
Show your brand through custom packaging
Custom Candle packaging is not just a holder; it is a stage where one can give your brand’s character, narrate a tale, and give your customer something to look forward to. If you choose simple and plain, bright and colorful, or earth-toned and recycled, you must ensure that these themes are consistent with your brand. Therefore, whenever you choose the candle packaging, you should consider how to make each candle look special and unique.
Through all these steps, you can ensure that you can present your brand’s story with little customization or by using different techniques. To know more about this, you can visit the forest package website.
